What exactly is the exhibition stand design process?

We have written this article to help you better understand the exhibition stand design process. This is the process that we go through each time we receive a brief and win a pitch to design and build a custom exhibition stand.

We hope that you find it useful to help clarify the process. Essentially the process falls into 3 key areas: The Brief, The Initial Design and Developing the Design.

The Exhibition Stand Brief

The first stage of the exhibition stand design process is that you will provide us with a brief. This brief helps us to know what you are planning and what you want your stand to achieve.

We realise that sometimes it is not always possible to provide a completely detailed brief in the first instance as you may still be working out some of the finer details. However, the more detailed the brief, the more smoothly the whole exhibition stand design process can be.

Key areas that need to be considered in the brief include:

  • What shows have you got planned?
  • What are the expected stand sizes?
  • What has worked well for previous exhibitions?
  • What do you want to achieve from this year’s shows?
  • Supply brand guidelines and mission statement.
  • Supply any imagery/ samples you would like used.
  • Finally….. a Ballpark budget.

Knowing what your exhibition plans are for the year, and what you need your stand to achieve, is crucial. We can then ensure that we design and develop a stand that works for you throughout the year, within budget and is designed with your end goal in mind.

At this stage we will also need to know the size of the stands you are planning. It’s also very useful to know what has worked well for you in the past and what could have been better.

Please also include in the brief any brand guidelines and mission statements and supply us with any images or samples you would like to be included in the design process or final design.

FINALLY, and importantly, the brief should include a transparent budget. This will ensure that expectations are met and we are both working from the same place. Ballpark figures are fine.

The Initial Exhibition Stand Design Concept

Once we have received your brief, and we have talked through everything that you are looking for and wanting to achieve from your exhibition stand, it is then time to start the initial design process.

During this part of the process, we put ideas together based on the brief and our conversations with you. We then create a 3D visual of the initial stand design. This 3D visual is a fantastic way of showing you how your stand will function on the day and can be incredibly helpful to get a real look and feel for the final product and how we can use your graphic elements.

We then present the visuals to you. You can either pop into our studio, we will come to you, or we can send them through by email if that is easier.

This design will show the basic function of the stand with initial ideas on how we can use your graphic elements.

Once you have had a chance to review the initial design we move onto the next stage…..

Develop the Stand Design Together

From our initial visual concepts, we then work with you to develop the design until you are completely happy with it. This part of the exhibition stand design process works well being a collaborative approach and there may be some to-ing and fro-ing as we nail down the final visual concepts.

By working together, we can create a solution that both looks amazing and achieves the business goals that you need from it.

Once the final design has been signed off, we then begin the build process at our production studios. From here we will deliver the stand directly to whichever exhibition that you are attending first.

In Summary

In summary, the exhibition stand design process is relatively straight forward. As long as you are able to give us a firm brief, we can then work from that to create an exhibition stand for your business that you are proud of and achieves your objectives.

To find out how we can help you make the most of your next exhibition, call us on 01225 667205 or

Start A Project