Key stages to planning a successful custom exhibition stand

Building custom exhibition stands for trade shows, exhibitions and events is a key part of the work we do at the Graphic Mill. We are fortunate to work with some fantastic clients, with interesting brands and coming from a variety of industries. This has given us a great deal of experience. For some examples of our custom exhibition stands, please click here.

Graphic Mill built exhibition stands have graced the halls of Taste of London, EHI Live, the BBC Good Food Festival, Hampton Court and EcoBuild to name just a few popular shows.

We are often asked about the difference between having a shell scheme stand and a custom exhibition stand. Basically having a ‘Space Only’ exhibition stand allows for the maximum creative opportunity to showcase your brand. The blank canvas of having a custom built exhibition stand in space only, allows you (and us) to create unique visual structures that really impress. That is not to say that shell schemes can’t be super creative and stand out – they certainly can. However, a custom exhibition stand gives you and your brand much more wriggle room.

To design and build a custom exhibition stand, our team works closely with our clients to create solutions that really have the wow factor, attract the right crowds and produces something that really ‘stands’ out from the rest.

Below are some of the key stages to planning a successful exhibition stand.

At the beginning of the design and build process, have a think about what you need your stand to achieve. The answer to this may well involve a few ideas and ‘must haves’.  For example, goals may be to build brand awareness, capture qualified leads and also building relationships with new suppliers. Having a number of objectives is fine and writing them out will help you and your marketing team develop the ideas. You may be interesting in reading our earlier blog on “What exactly is the exhibition stand design process?”

The next step in the process of planning a successful custom exhibition stand is to start to think about the design and how the stand will do the best job at meeting your goals.

Spend some time thinking through your ideas and then sharing them with a designer who will be able to start to put your ideas into a workable format. We work with some fantastic designers at the Graphic Mill and are also very happy to work with your own designer.  We will then take the designs that have been prepared, and turn these into 3D ‘mock-up’ graphics.

Our expertise lies in making sure that our clients exhibition stand works brilliantly in the space booked and that stands are built for both purpose and aesthetics, and that each stand we create meets and exceeds the objectives of our clients.

During this stage there is usually a bit of ‘backwards and forwards’ but nothing more than is required to get it absolutely right.

From here the actual stand can be built. This is where the Graphic Mill team really excels. Our production team gets to work on all the elements of the stand and builds it to the design specification, and delivers the stand to the show ready for the big event.

To speak to one of our team about your next custom built exhibition stand, please get in touch and we will be happy to have an informal chat.