Highland Marketing – EHI Live

The Brief

For EHI Live 2015, Highland Marketing wanted to really up their game. In previous years they had used shell clad with rollable graphic panels to brand small shell scheme spaces. This worked in the past, but for 2015, Highland Marketing wanted to lead by example and show their customers the benefits of choosing a larger, custom exhibition stand. Booking a larger space-only stand allowed for greater scope to create a stunning visual display.

Our Solution

In order to make a real impact, a large highland cow on the back wall was used to grab the attention of passers-by and draw them to the stand. Healthcare exhibition stands have a tendency to be more clinical so having a massive photograph of a natural image helped soften the stand and make it more welcoming.

The stand was split into two zones, the front face served as a friendly greeting point for visitors. The rear of the stand was then split into two informal meeting zones.

The stand was built entirely from our high stock of Aluvision frames. As they only exhibit once a year, this makes more financial sense than buying into a system. The flexible Aluvision system allowed us to use a mixture of fabric and hard graphic panel and to create the large image of the Highland cow in one piece without joins.

EventEHI Live, NEC Birmingham, 2015ServiceCustom Exhibition Stand