Plenish Cleanse – Whole Foods Window Display

The Brief

Organic juice cleansing specialists Plenish Cleanse, approached the Graphic Mill to develop and install a month long, pop-up Juice Café in a busy central London location. The pop-up café was in the Whole Foods Kensington window display.  Plenish needed an exciting and inviting space that could host a month of mini events including juice sampling, health talks and yoga classes. The space also needed to be enticing and bright enough despite the dark January light.

Our Solution

We worked with Plenish’s Creative Director to produce an exciting window display that excelled in the tricky space available and pulled all the event elements together. A large double sided printed fabric graphic was the main focal point of the window display and was hung to create a clean, uninterrupted floor space.

The space was branded with Juice Bottle graphics on ultra-removable vinyl and window vinyl and a ‘Window to Wellness’ frame made from Foamex created a lightweight ‘floating’ window. A juice delivery box image was suspended behind the fabric graphic to add depth to the design and care was taken to ensure the lighting matched both the branding and provided a clean, white light.

To truly make the Plenish window display stand out, a hard wearing outdoor grass effect carpet covered the floor. This gave the effect of natural grass whilst being easy to clean and maintain over the month.

The window display had an amazing response – everyone loved it and it worked brilliantly for all our events during the month

Alice, Retail Development Manager, Plenish Cleanse

EventWhole Foods Kensington, Kensington High Street, 2015ServiceEvent Space Branding