The Solution

We worked with Ana and the Genuine Coconut team to create a 3D design of the window to give a clear idea of how the finished window display would look. The design focused heavily on giant images of the product letting the brand image tell the story. Designs were produced to scale so the impact of the design in the space could be seen.

Three large images of genuine coconuts were printed onto 10mm foamex and used as the focus of the window, these graphics were displayed on top of OSB boxes giving them a lift from the floor and drawing attention to the window without distracting from the natural feel of the product.

The window also featured vinyl call outs drawing attention to the key features of the product whilst keeping with the branding and clean feel of the window. The edge of the window featured a boarder helping to distinguish the window from those surrounding, providing a defined space for social tags, as well as providing a way of hiding and wiring required for the window.

Additionally a TV framed in an OSB box was used to display the brand video and give those passing a clearer understanding of the Genuine Coconut product.