GP Nutrition POS Display Unit in Selfridges – 2016

The Brief

We were commissioned to design and build a beautiful way of displaying the newly launched Gabriela Peacock range of nutritional supplements for their display in Selfridges. The display needed to be visually attractive, inspired and blend in perfectly with the Selfridges beauty counters.

The unit also needed to be portable so as to be used at other events, including a launch party held at the fabulous Annabel’s Club in Mayfair.

Having slick looking iPad mounts incorporated within the unit for data capture was also essential.

The Solution

Selfridges supplied us with two white ‘pods’ for us to brand. For the lightboxes, we designed an attractive counter top that would sit the products and iPads.

We created and built clear acrylic bridges to display the colourful packing boxes and show them off beautifully.

The iPad mounts were custom built and spray painted in the GP brand grey to ensure that data capture iPads were secured, but also blended in to the entire display elegantly.

All charger cables and power supplies were housed inside the centre of the lightbox top to create a completely uncluttered display and Foamex graphic panels were printed to brand the front and rear of the unit making a cohesive visual display.

EventSelfridges DisplayServiceEvent Branding