Outcome

We project managed Jim Beam’s festival stand from start to finish. Initially working on the concept with Jim Beam, sketching up early design ideas, knowing it needed to be impactful but also recognisable, with prominent Jim Beam branding.

Once the locations were confirmed and we had a better idea of spaces that would be hired and the budget we had to work with, we were able to produce 3D visuals of the festival stand design for the team at Jim Beam.

It was vital the stand could be used time and time again over the summer months to make the most of the budget. And it needed to withstand all weathers – something very important in the unpredictable British Summer!

The final design incorporated a bar and catering area, in addition to a promotion area with a merchandising stand. The components of the festival stand included large hanging Jim Beam logos made from dibond, bespoke bar tables were made from reclaimed timber, retro bar stools were added and drinks were served from the stainless steel bar. Rigging was hired to hold the large cover to shade visitors from the sun or shield from the rain and also to attach the stand’s lighting.

Our team travelled up and down the country from Loch Lomond Food and Drink Festival in Scotland to Boardmasters Festival in Newquay, Cornwall, setting up and dismantling the 144sqm festival stand. We organised Health and Safety sign off for Jim Beam and worked closely with Yes People, the agency employed to manage the event staff and catering for the event ensuring each festival was successful.