Plenish Window Display at Whole Foods Market – January 2016

The Brief

For the second year in a row, Plenish hired us to create an eye-catching window display to push the new Plenish brand in the large Whole Food Market window display on Kensington High Street.

The window needed to look clean, bright and feature the new brand photography as well as be vibrant and exciting. The space was also to be used to host a series of ‘Ambition Talks’ and therefore needed adequate seating and tables.

The Solution

We worked with Plenish’s trusted designer Hannah Meur to produce a series of 3D visuals to present the designs to Whole Foods. We developed these designs with the Plenish team to create a display that would really work well in the complex space at Whole Foods and be visually stunning.

In order to showcase the large product images, we used large 3m x 2.5m fabric graphics mounted on our Aluvision framework. These frames helped divide up the space to create clean sharp walls.

We also created a mobile ‘coffee tasting’ bike that could be used in the foyer for sampling the new Plenish almond milk. Plenish went on to use this created bike design at various events across London.

To cover the old parquet floor in the Whole Food Market window, we used a high quality flax coloured carpet that complemented their brand colours.

As always, good lighting was key in making this window stand out. We used LED floodlights to cast an even white light over the large product photos and Puck LED display lights to light the talks area.

We received great feedback from Plenish, Whole Foods and visitors coming to the store.

EventWhole Foods Market Window Jan 2016ServiceEvent Branding