The Solution

Working with Rude Health we decided designing and building a large wind tunnel filled with cereal was the perfect way to create a fun element in the interactive window display. The tunnel created a burst of cereal puffs when the doorbell was pressed by a passer-by. The cereal explosion created was a fun way to draw attention to the window and to allow everyone passing to interact with the new product in a fun way. This was a great test of skills and creative thinking for the team in order to make both the explosion work and make the interactive window display work from the outside.

The display also featured large 2D cut outs of the owl and mouse characters from the cereal box, the characters have speech bubbles promoting the product and letting people know what ingredients they contain.

Window vinyl’s were also used to add a pop of bright colour framing the window and promoting the healthy message behind the cereal.  The vinyl was also used to draw attention to the doorbell button used to interact with the window and make the cereal explode. As well as the vinyl the display also featured a large 2D sign using the company logo and elements of the cereal box these along with the owl and mouse cut outs and speech bubbles created the feel that the box had come to life within the window.

The window display was linked directly with the product by the inclusion of life size boxes of the Honey Spelt Puffs.