The Solution

Working directly with them we developed the Rude Health window display design in 3D, giving them a clear picture of how the finished space would work. We modelled the Whole Foods Market window space to proportion to make sure all elements could be designed to scale.

We took great consideration to ensure that the space could flow with the events, while also looking great from every angle. We constructed a giant almond milk carton with illuminated milk that poured into an acrylic glass – heavily inspired by the old Lucozade advert.

For lighting, we built a large lightbox that illuminated the Rude Health logo so it would look fantastic at day and night and over 350 LEDs were individually wired into a sequenced circuit board to create this fantastic effect. The milk carton was built using a lightweight foam board to create a rigid but lightweight structure.

To display their product, we create a set of five modular portable shelf units. These were accurately machine cut from birch plywood and finished with heavy duty locking castors and can be repositioned to create and divide space for the events.

To add a splash of colour to the window, we create two carton towers out of a series of MDF boxes and clear acrylic shelves.

To divide the large window and smaller window to the right, we used a large freestanding fabric wall and to encourage flow into the space from the shop floor, we applied a removable vinyl graphic to the wall above the access ramp.

We received great feedback from Rude Health after the build. It was a fantastic project to work on, using a great mix of skills and techniques from our in-house team.