Outcome

With a reputation for being outspoken, Rude Health really wanted a window display that would roar. The punchy colours used on the Rude Health Tiger Nut Milk packaging and tiger print were made for impact so we used this throughout the design of the window to promote this new and unusual product. Taking on the tiger theme, tiger striped window vinyls were placed around the glass and set on a slight angle. To the right-hand side, brand messaging was lit up through a lightbox. The interior of the window was lined with a yellow fuzzy carpet, a fun way to make the interior of the window appear even more wild.

A 2.4 metre long 3D carton of the Rude Health Tiger Nut Milk was suspended from the top of the window, to look as though the milk was being poured from the carton into an illuminated acrylic glass placed in the centre of the window.

Bespoke shelving, which we had previously made for Rude Health’s exhibition stands were placed to the rear of the window and filled to capicity with real cartons of the Tiger Nut Milk drink.

“What a phenomenal window display. We’re all delighted. THANK YOU so much. Beautifully executed and such high impact!” – Marketing Manager, Rude Health