The Outcome

Firstly, we created 3D visuals of the exhibition stand to help Ugly refine what was required. As well as using this to view the look and feel of the exhibition stand, it also helped examine the flow and how visitors could be interacted with during events.

Once we had the go ahead on the look of the stand, we then advised on the best materials to achieve the look required within the set budget. CNCed machined plywood panels were used which locked together like Lego and the flooring was a lightweight spruce plywood with a natural oiled finish, reflecting their honest and transparent core messaging. A large logo made from HDU sign foam with gloss white acrylic letters floated above the stand in a high position and could be seen from all angles. All of which can be modified for different exhibitions and events and broken down and stored on two pallets which can be easily transported to Ugly’s future events.

We were delighted when Ugly visited our workshop at the test build stage prior to the Lunch! Show. They were able to view the completed exhibition stand and confirm they were happy, ensuring all expectations had been met. At this stage we could have made any last-minute tweaks, but there were none. Ugly were extremely happy with the finished product and their launch event was a huge success.

“We’ve seen the pictures that [Ugly’s Brand Manager] took of the Ugly tradeshow build and it looks AWESOME!! We were told you put in a lot of work to get everything looking great and it definitely shows with the colours and the design execution. We can’t wait to see it in person next week at the tradeshow – thanks again.” Ugly Account Manager @ JKR