Branding Tips and Tricks for your Start-up

When you set up a new business there are a lot of competing areas all vying for attention find out why branding is one that you need to develop right at the start of your business journey and we don’t just mean getting yourself a brand logo.

Knowing your brand gives you a constant that helps you to keep focused and to build and maintain your integrity.


Start with the basics, what is a brand anyway?

Your brand is everything that your business does to make an impression on your customer, all of the memories, interactions, expectations and relationships that your customer has with you go to make up their impression of your brand in their mind.

So pretty vital stuff for your new start up then!

With that in mind here are some tricks to make sure you’ve got a solid brand from the beginning.

Know Why

When you start your business you will have a reason for doing it, wherever you start it’s important to know why your doing what your doing, so define it and be really clear as to why your business exists, who your customers are and why they need you.

Your why can help to form every aspect of your business and is a great starter for defining your brand.

Make brand your priority

You might not think your brand needs that much attention when you are in the throws of starting up your small business, organising what your selling and how your doing it.

But if you aren’t careful your brand will evolve on its own rather than being something that you’ve consciously crafted and controlled. 

Making an effort to manage your brand from the start makes it much easier to develop, with a fresh, small team who are all for hearing new ideas.

Another benefit to developing your coherent brand from the start is it helps you to stand out from the crowd making your business more memorable and relatable from the start.

Define your Personality

You might not think your brand needs that much attention when you are in the throws of starting up your small business organising what your selling and how your doing it but if you aren’t careful your brand will evolve on its own rather than being something that you’ve consciously crafted and controlled. 

Making an effort to manage your brand from the start makes it much easier to develop, with a fresh, small team who are all for hearing new ideas.

Another benefit to developing your coherent brand from the start is it helps you to stand out from the crowd making your business more memorable and relatable from the start.


Look Inside and Out

When your thinking about your target audience think about both your internal and external ones. Your brand has a role inside and outside your business.

Internally it helps to solidify your business goals and give everyone purpose. Externally your brand determines how your business is seen in the minds of your target customers.

You probably have an idea who makes up your core target audience, the kinds of people who will be interested in your products but you might not have thought of everyone.

Perhaps potential employees, or other collaborators like bloggers, journalists or vloggers that would like to work with you on some exciting content.

Then there will be the unexpected bonus audiences who you are unlikely to predict when you start out, those that grow from circumstance or finding a new use for your products or services that you’d not anticipated when you started.

Keep listening out for them and keep developing.

Be Connected

Your marketing and your branding are connected, being part of a small team it should be fairly straightforward to connect your marketing and your branding to give a coherent approach.

You should think about how your going to market and who those marketing streams are going to target.

Don’t just concentrate on your social marketing, be aware that all marketing is another touch point with your brand and should be an impression of your best self.

And don’t forget your tone of voice in marketing is a big part of how your customers ‘hear’ you so make sure to be consistent and stick to the style that suits your brand. 

Stand Out

Your brand is your business so it will be unique, but some industries appear to have an industry brand in themselves with everyone opting for a similar tone of voice, logo, colours and fonts.

 In some industries this can be a good thing but it’s something to be aware of and make a conscious decision on. Will you tap into industry trends or buck them and be truly unique. Great examples of unique brands like this are Monzo the bank and Ugly drinks.

If you’re a design based company then you’ll also have another consideration, balancing your ‘house style’ with that of your clients making sure you get the right balance.

Review and be objective

Throughout your branding process keep reviewing and keep and open mind to suggestions about your branding, you don’t want to end up in the position that you have a brilliant looking brand that no one understands or they are confused by.

Look at all aspects of your brand and keep reviewing at least once a year when you’ve settled on your branding check that all elements are working for you from your logo to your tone of voice and everything in-between.

Take all these tips and watch your start up take off!

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