A Show-Stopping stand that showcased sustainability

Working with Oranka to create a buzz around healthy and sustainable juice


The Challenge

The stand needed to create a buzz around the healthy juice solutions as well as being fun to engage with.

The Result

A spectacular stand that drew customers in from across the exhibition hall that was both fun and functional.

We’d worked with Oranka to provide hydration stations and we were delighted when they contacted us last June to talk about their stand at HRC 2020.

We were excited to work with them again at HRC 2020 – UK’s largest and most prestigious event for the hospitality and food service industry.

At HRC this year they wanted to focus on the sustainability of their solutions and create a buzz around Oranka Juice.

Oranka packaging is environmentally conscious and the exhibition stand needed to showcase the eco credentials of the juices as well as offering a fun approach and space for a VIP zone.

Every aspect of the stand was carefully designed to make the most of the space, adding the fun giant packaging as well as areas to showcase the juices and giving Oranka plenty of opportunity to speak to new and existing clients.

There were many elements involved in the Oranka exhibition stand that each needed to be carefully produced. We were fortunate to work with Oranka from June 2019 on the stand giving us 9 months to plan the stand and to be sure that it would have the best possible impact.

A big feature of this stand was the VIP bar that during the day served juices and in the evening was used as a cocktail bar, featuring printed copper giving the stand something really special.

The counters around the stand also featured lighting that really made the Oranka logo pop and adding to the high quality/ hotel feel of the space.

We also arranged site services, including electrics and rigging – one less thing for our client to worry about!

The final result was really special. The stand featured gigantic versions of their products, including their juice cubes and bottles highlighting 100% recycled plastic solutions. The stand also featured a large inflatable globe highlighting the eco credentials of the brand.

The roped off VIP area gave a sense of exclusivity allowing visitors to the stand to sit and sample the juices and cocktails as well as giving space to hold meetings. The stand had a hanging sub box suspended from rigging allowing all the visitors to the show to easily find Oranka in the exhibition hall.

Oranka really made the stand their own dressing it with sand and various props to make their juices pop. The stand was something that both Oranka and Graphic Mill could be really proud of.

HRC is a really inspiring show for exhibitors and attendees and we can’t wait to attend again in the future.

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