A colourful launch for a brand new snack range

Working with Food Dr to launch their new Super Snacks at Lunch!

EVENT Lunch! 2019

The Challenge

Presenting the new product range in a cool, initiative way.

The Result

The stand successful showcased the new product range whilst promoting the ethos of making it easy for everyone to eat healthy.

Our contact at The Food Doctor – a company known for its nutritionally-rich, delicious breads and snacks – came to Graphic Mill, having worked with us previously.

This time, they wanted to work with the Graphic Mill team to launch their brand new product, Super Snacks at Lunch! – a trade show that brings together the entire food-to-go industry under one roof.

The exhibition stand needed to be bright and modern, presenting their new range in a cool, innovative way.

Food Doctor’s branding is known for being colourful and bold, so it needed to be an impactful stand that showcased their new product range, while reflecting The Food Doctor’s ethos of making healthy eating easier for everyone.

With a three-month timeframe to design, build and deliver their stand, we had time to iron out the finer details and ensure the stand was as bold and impactful as possible. Working alongside design agency B&B Studio, we developed their concepts to work for The Food Doctor.

We provided The Food Doctor with a range of services, from 3D design, project management, custom build and printing through to installation.

The exhibition stand featured many reusable elements which could be used at future events, including the dynamic dispenser system that released the Super Snacks to show attendees. The stand was constructed from Shell Clad and Foamex graphics, alongside custom elements including the light-boxes, dispensers and counters.

The Food Doctor stand was very successful in drawing in customers, representing a true reflection of the distinctive bright and colourful branding of the new Super Snack range.

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