Helping Ecover wash up with waste

A window display highlighting Ecover’s environmentally friendly washing up solution

CLIENT Ecover
EVENT Wholefoods Market Window


The Challenge

Creating a window display that made passers by stop and think.

The Result

A retail window display that was fun and had a positive message.

Ecover contacted us about creating their window display at whole foods market to launch their washing up liquid that is created using the waste products of beer, as a team of beer lovers we were intrigued to learn more!

We were fortunate to have worked with Ecover previously on their whole foods market window display in 2018 highlighting their 100% recycled washing up bottles and we were keen to work with them again on another exciting retail window.

Ecover window display from 2018

 The window had the feel of a Pub, featuring bottles of the new washing up liquid displayed like glasses in a pub.

The window also featured larger than life 2D cut outs of the Ecover washing up bottle and a beer glass both being filled from a pub beer tap highlighting how the product is made with a fun approach.

Ecover 2019 Window concept design

 This window was great for causing people to do a double take and really take notice of the product.

Ecover were really pleased with the results and the graphic mill team are all more knowledgeable as to how beer can be used to help us wash up.

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