An exciting custom stand upgrade for Good Practice and shows throughout 2019 showcasing the need for evolution and giving them a distinctive and beautiful, stand-out exhibition stand.
Good Practice design and deliver high-quality learning resources, Graphic Mill had worked with Good Practice on exhibition stands previously and they trusted us to deliver them the most stand-out exhibition stand at the show that was reflection of them as a company. Good Practice wanted the exhibition stand to have a living wall and focus on the evolution of learning and development, the stand needed to be tall and clearly distinguishable from others at the show. The exhibition stand also needed to include a lenticular wall elements distinctly identifying Good Practice, setting them apart from other exhibitors. We worked with Good Practice to create a stand that was open, green, and impactful standing out from others in the exhibition.
Firstly we created 3D models of the stand and worked with Good Practice to refine the layout and artwork. The digitally created views gave a good idea of the look and feel of the stand as well as helping Good Practice understand how visitors would interact with the space.
We oversaw the project from the 3D design stage through production, installation and de-rig. We had four weeks to design the exhibition stand which gave us time to spend perfecting the details. We sourced the best materials to use for the artificial living wall to achieve the desired look making it look alive and reflect the evolution of learning and development. The living wall gave the stand real height and helped to distinguish the exhibition stand from others at the show, making it easy to see in the exhibition hall. We incorporated storage into the stand that was multifunctional and provided seating for the sales team as well as keeping the stand free from clutter. Graphics used on the counter had a optical illusion effect adding movement and interest to the display and showed the evolutionary theme that Good Practice requested for the stand. The exhibition stand was designed and developed in a way that means it can be easily adapted and used at Good Practices next exhibition with minimal changes.
Another great project in the books with you guys! You never fail to deliver outstanding work and thanks so much for all the logistics work with LT themselves as well. It’s really great to know that I could trust you guys to make sure everything is where it’s needed to be .Sai, Good Practice