We’ve been lucky enough to have worked with Rude Health for years designing and building their exhibition stands and whole foods markets windows. We were thrilled to work with them again to create their exhibition stand for Lunch! this year.
Most of our previous exhibition stands for Rude Health have been Shell-Scheme but this year for Lunch! They wanted to have something a bit different and went for a space only stand that allowed us to go really high and really bold allowing them to make an even bigger impact than usual. The intended feel of the stand was bright and bold along with being a tall exhibition stand, whilst focusing on the new Barista Oat and Barista Almond additions to the Rainbow Range that had been designed to blend perfectly with coffee. Our stand for Rude Health needed to focus on the blend-ability of these products with coffee and have a coffee shop feel as well as drawing in customers, reflecting the bright colours of the packaging.
Rude Health wanted to go as high as possible with the stand and be the highest stand in the show and we achieved this. We used rigging and went up to a three-metre height. This stand had a quick turnaround of three months from start to finish. We created a full 3D design, managed the project, printed elements, Rude Health used our furniture hire services, full install, derig and storage options.
The stand was created using fabric graphics on Aluvision frames to accommodate the tight budget for the large stand. The Stand featured a considered storage room that allowed for storage behind the stand that Rude Health hadn’t had on any previous stands. The storage area did not have a door meaning that Rude Health could go in and out quickly and easily not interrupting their flow around the stand. The initial stand layout was created over coffee at the Rude Health Café, our designer then created blanks for the Rude Health graphic designer to sketch and go through concepts with the team internally, once they had a concept that they were happy with they came back to us where the graphics were applied to the 3D visual for final sign off and the stand was produced.
Rude Health were very happy with the stand for Lunch! And were the tallest stand at Lunch! If your looking for more examples of tall exhibition stands check out our case study for Good Practice.