Good Practice design and deliver high-quality learning resources, and we’ve had the pleasure of working with them on previous projects.
This time, they required an exciting, stand-out custom stand upgrade for Learning Technologies – Europe’s leading showcase of organisational learning and technology – as well as other shows throughout 2019.
Good Practice wanted the exhibition stand to have a “living wall” to highlight the evolution of learning and development.
The stand had to be tall and clearly distinguishable from others at the show, and needed to include lenticular wall elements that distinctly identified Good Practice, setting them apart from other exhibitors.
We oversaw the project from the
3D design stage through production, installation
Firstly, we created 3D models of the stand and worked with Good Practice to refine the layout and artwork. The digitally-created views gave a good idea of the look and feel of the stand, as well as helping Good Practice understand how visitors would interact with the space.
We had four weeks to design the exhibition stand, which gave us time to spend perfecting and fine-tuning the details. We sourced the best materials available for the artificial living wall to achieve the desired look, and oversaw the project from the 3D design stage through production, installation and de-rig.
The final result was a stand that was open, green and impactful, standing out head and shoulders – quite literally – from other stands at the exhibition.
The living wall gave the stand real height and helped to distinguish it, making it easy to see and find in the hall.
We incorporated multifunctional storage into the stand and provided seating for the sales team, as well as keeping the stand clutter-free. Graphics used on the counter had an optical-illusion effect, adding movement and interest to the display plus showcasing the evolutionary theme that Good Practice had desired. The exhibition stand was designed and developed in a way that means it can be easily adapted and used at Good Practice’s next exhibition with minimal changes.
Another happy customer!