LUNCH!
Rude Health

We’ve been lucky enough to have worked with Rude Health for years, designing and building their exhibition stand designs and Whole Foods Market window displays.

We were thrilled to work with them again to create their exhibition stand for Lunch! 2019.

Brief

The Brief

In the past, we’ve gone down the shell scheme route for Rude Health. But for Lunch! they wanted to go for a space-only stand that allowed us to go even bigger and bolder (music to our ears!) in line with the packaging…

The intended feel of the tall exhibition stand was super bright and eye-catching, while focusing on the new Barista Oat and Barista Almond products, which had been designed to blend perfectly with coffee. Our stand for Rude Health needed to focus on the blendability of these milk alternatives with coffee, with a café-style feel that would draw in customers.

The initial stand layout was created over - you guessed it! - coffees

Process

The Process

The initial stand layout was created over – you guessed it! – coffee, at the Rude Health Café. Our designer then created blanks for the Rude Health graphic designer to sketch and go through concepts with the team internally. Once they had a concept that they were happy with, they came back to us, the graphics were applied to the 3D visual for final sign off, and the stand was produced!

The stand was created using fabric graphics on Aluvision frames, allowing us to stick to their budget, and featured a considered storage room behind the stand – something Rude Health had never had before. The storage area didn’t have a door, which meant Rude Health could go in and out quickly and easily without interrupting the flow around the stand.

The Outcome

Go big or go home! Rude Health wanted to go as high as possible with the stand and this was something we achieved – in fact, they were the highest stand at the show at an impressive three metres. With a speedy turnaround of three months from start to finish, we managed the project through each step, including full 3D design, printed elements, furniture hire, full install, derig and storage solutions.

Rude Health were delighted with the stand for Lunch! and we look forward to working with them again soon. If you’re looking for more examples of tall exhibition stands, take a look at our case study for Good Practice.

Let’s talk

We’re a friendly bunch and we love to talk. Contact us today for a no-pressure chat - we can talk through your project and give you informed recommendations.
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