Exhibiting

Elevate is one of the best to attend if you are looking to launch products, exhibit current offerings, communicate key messages and explain services to the UK’s connected physical activity, therapy and elite performance sectors. The show is attended by key decision makers from across the industry giving great opportunity for learning, introducing new brands and making valuable connections. We’ve taken a look at some of the trends we expect to at Elevate 2020 and shared our top 3 below.

Gamification

Exhibition stands that offer some kind of gamification look to be a big trend for Elevate 2020. It’s no surprise especially in an industry that has competition at its very heart that adding an element of game play or competition is a big draw to booths. We predict Elevate 2020 will feature stands that invite visitors to take part in competitions and test skills in exciting new ways. If you’d like to find out more about using games in your exhibition stand why not check out our post here.  

Sustainability

Environmental awareness and sustainable options are also likely to feature heavily at elevate 2020. Not only in terms of the products on offer but also the exhibition stands created for the event. Exhibitors are likely to look for environmental options with their exhibition stands too. Using options such as reusable elements in their exhibition stands. Hiring elements including furniture and equipment as well as choosing recyclable options for their exhibition stand construction. Graphic Mill offer a wide range of environmentally friendly solutions for exhibitions.

Technology

Elevate is a show that is at the forefront of the physical activity industry and will always have a strong focus on technology. We anticipate this continuing into Elevate 2020 with wearable tech, increasingly complex gadgets and aids that make training more connected. This trend will be reflected in exhibition stand styles too with a focus on clean high-tech imagery and clever use of technology to draw visitors to stands through things such as connected gaming, AR and large screen displays.

If you are thinking of exhibiting at Elevate 2020 get in touch today for a chat about your stand and the trends you would like to set!

Exhibitions and trade shows can be stressful, especially when your event is just around the corner and you feel under prepared. There are a number of things you can do to make your experience a little less overwhelming and more successful. The key to a successful exhibition is planning. An exhibition gives you the exciting opportunity to interact with your audience face to face and build lasting relationships in a way digital marketing cannot.

[Read more…] about Secrets to successful exhibitions

We’ve taken a look at the big trends emerging for Learning Technologies 2020 and summarised some of the big ideas to inspire you below.

Size

In a busy and vibrant show like Learning Technologies in order to stand out your booth needs to draw attention for the right reasons.  A great way to do this can be to with the size of your stand, having a large floor space is one option to do this but there are other ways to use size within your exhibition stand, if you haven’t got a large stand look at going upwards to become visible all over the show from above, extending one or more of your walls upwards to draw attention or rigging a suspended banner to give your stand even greater impact. Take a look at our case studies on Good Practice and Rude Health for more inspiration for tall stands.

Interactivity

Allowing your visitors to interact with your stand will be a big trend for learning technologies this year and can be very simple or more involved. If your space allows zoning your exhibition stand will help your visitors to feel immersed with your brand and all of its different elements. This could be as simple as adding a private meeting space, some lounge seating or a bar but should be based on your target audience and what you are aiming to achieve at learning technologies.

The aim of interactivity is to allow your visitors and potential customers to remember the feeling of interacting with your brand, a stand that allows visitors to interact in a positive way will be remembered and is especially useful if you are selling a service rather than a tangible project as it allows the visitor to have a tangible experience with your brand.

Virtual Reality and Games

Games and Virtual Reality will be another big trend for Learning Technologies 2020, no surprise as both a great for drawing in attendees! There are so many options for exciting games to add to your exhibition stand including, prize wheels, competitions, apps that can be designed in any number of ways that help to draw visitors to your stand as well as VR additions that can add another element to your stand creating a more memorable experience for clients visiting your stand. Check out our post on Exhibition Games for more ideas.

Minimalistic Approach

Clean lines, minimal colour schemes, simple shapes create a minimalistic design on an exhibition stand. Focusing in on a selected element to make it stand out, for example brand colours or elements from a particular product/ service.

Lighting is really important on a minimal stand as an aid to draw the eye to particular elements and elevate your booth. There are loads of different ways to add lighting to your stand that really help to bring your services to life.

We can’t wait to see these and other emerging trends at Learning Technologies in 2020. If your attending get in touch about creating your really innovative stand!

Exhibitions and trade shows give you a unique opportunity to make connections face-to-face with a targeted audience of professionals and decision makers within your industry.  Shows can give you valuable insight into how customers interact with your products and services allowing you to meet their individual needs. Exhibitions can be a significant investment, but they also bring a multitude of benefits that can increase sales, boost your brand and establish customer loyalty. 

[Read more…] about 7 Reasons to attend your next exhibition