It can be challenging to measure the return on investment for exhibitions and events. Returns aren’t always immediate even though costs are. There needs to be more of a reason to attend an exhibition or event than ‘we’ve always done it’. There are lots of reasons that you should attend an exhibition and finding your ‘why’ for attending to come down to any of them. We’ve put together a list of potential reasons to attend your next exhibition.[Read more…] about Justify your exhibition costs
How do you get the best from your exhibition stand?
Work out your goals
If you want your exhibition stand to perform for you, you need to know what you are trying to achieve, perhaps you are trying to bring awareness to a new product, re-brand an existing product or launch in a new market.[Read more…] about 6 Tips for Getting the Most From Your Exhibition Stand
Integrating social media into exhibition and event marketing can help you to enhance your company’s presence at a show and helps to humanise your brand but can often be forgotten in the busy lead up to a show we’ve put together some tips to help with the process.[Read more…] about 6 Ways To Use Social Media To Promote Your Exhibition Presence
Lighting exhibition stands really makes them noticeable and illuminates for visitors as they pass. Lights can also be used to highlight specific areas of your stand drawing attention to products or information.[Read more…] about Lighting your Exhibition Stand or Window Display
Continuing our series on attending your first trade show today we are focusing on the exhibition itself, what to do whilst you are there to make the most of your investment.[Read more…] about Top tips for your first trade show or exhibition part 2