If you are thinking of exhibiting it is important that you choose the right exhibition for your products or services, how do you choose the right exhibition or trade show for your business to give you the best return on investment? We’ve put together a quick guide to help you make the right choice.
Set your goals and objectives
To choose the right exhibition for your business you need to know what your goals are for exhibiting, are you looking to launch your brand? Are you are more established company launching a new product or looking to realise the marketing potential of exhibitions? Define what you are trying to achieve at the exhibition and how it will make an impact for your business.
Define your budget
Exhibitions can be costly and it is important to pick a show that will offer you the best return on investment as well as one that your brand will be able to make an impact. Think about the cost of the space, the cost of the exhibition stand itself, staff for the show and any overtime or hotel accommodation and food and drink costs as well as travel costs.
Research your options
Do as much research into your possible exhibitions as possible, attending the show as a visitor before exhibiting, talking to others who have attended, find out if your competitors attend and look at their websites and social media pages to see how popular the show is and the reviews it receives.
Look into attendees and Audience
Look at who attends the show to see if it is a good fit for your brand, are you familiar with the brands that attend the exhibition and confirm that they are the right kind of brands for you to sit alongside. Exhibitions will often provide insight into the show audience and should be able to provide information on who attends enabling you to decide if the audience fits your target market and enabling you to make a good return on investment.
Is the exhibition in a convenient place and at a convenient time?
Another important factor to consider when choosing the right exhibition for your business is the location and timing of the show. When choosing to attend a show it’s advisable to check it fits within your schedule avoiding problematic deadlines. Exhibitions can be a great place to launch a new product provided it will be ready in time. It is also worth thinking about location, a show in a difficult location for you to attend or abroad will take more time to get to. The location of the event will also impact the design and type of stand you choose, if you are traveling abroad you may choose a more portable option that you are able to construct yourself as an affordable option.
Chose the right exhibition stand contractor
Once you have chosen your exhibition you will need to choose the right exhibition stand contractor. Some contractors offer limited or fixed services. At Graphic Mill we offer different services from consultation to install, Derig and Storage. Working with our clients in the areas they need support to make sure each exhibition goes without a hitch whilst being mindful of budget.
If you are attending your first exhibition it is important to choose a contractor who is able to provide the support you need to make your first exhibition a complete success. We are experienced in working with clients from their first exhibitions through to future events ensuring each exhibition runs smoothly and is a success. Our staff are on hand to answer and questions and help with any confusion around exhibitions.
Talk to us about your first or next exhibition today!