Once you have decided to attend your next exhibition you might be thinking about ways to attract people to your stand especially if you don’t have a tangible product. How do you attract visitors to your stand? We’ve put together a few ideas below to get you started.
Competitions and games
Visitors love the chance to win and compete on exhibition stands, competitions could be the classic guess the number of sweets, a product giveaway that allows you to collect information for a mailing list or something bigger that brings a crowd to your stand. We recently created a stand for Pulsin that incorporated a large, lit spinning wheel that allowed visitors to spin the wheel and win several prizes and a stand for eGym that hosted a strength challenge. Competitions and games can be a great way of creating a buzz around your stand and building brand awareness as well as allowing you to gain contact information for potential customers.
Design with impact
Your exhibition stand has a limited time to make an impact, design is key to creating an eye-catching and impactful exhibition stand. Sticking to one key message and thinking about how customers will move around your stand is vital to show success. Working with an experienced design team will help you to succeed.
If you are attending a show that allows you to think big and have a taller stand or that has the space for you to expand upwards means you can make a big impression without the need for a lot of floor space. Taller stands are less common at events, because of this they are another way to make your stand pop out to visitors and to create a beacon for your customers.
Exhibition stands are traditionally made from printed media but they don’t have to be as simple as that, using elements such as living walls, plywood and other less common materials gives visitors something unique to look at. Stands that feature interesting walls can be a draw for people to take pictures against increasing your exposure across social media beyond just the event you are attending.
Organiser social media
Organisers of shows and events increasingly offer social media coverage for exhibitors, find out about the offerings for your event and get your stand featured. This increased coverage along with your own social media presence will drive customers to your stand.
We would love to hear if you have any other ideas in the comments or get in touch.