Exhibition industry shows no signs of slowing down, despite Brexit
It’s been a turbulent time over the past few years in the world of politics, but it hasn’t seemed to have affected the exhibition industry in the slightest. From the conversations we’ve had recently, and the events we’ve attended, the sector is booming in both the UK and beyond!
On the up
Today, in the UK alone, the exhibition industry contributes £12 billion to the economy. But we’re also receiving lots of enquiries from brands who are exhibiting across Europe at various trade fairs and exhibitions, asking for our help in the design, production and installation of stands at these events.
As an example, we recently worked on an exciting project for Tony’s Chocolonely, a Dutch confectionary brand with a focus on making the chocolate industry 100% slave-free.
After their UK team recommended us to the team in the Netherlands, they decided to use us again when they headed to Germany for ISM 2020 in Cologne – the world’s largest trade fair for sweets and snacks. Take a look at our full case study to see their fun, distinct branding.
We’ve just confirmed we’re working with a brand who are exhibiting at In-Cosmetics Global in Barcelona, and have had other recent enquiries about an exhibition called Interzoo in Germany. In fact, despite Brexit, a lot of the calls and emails we’re receiving at the moment are relating to shows in Europe.
Europe: a hotspot for the exhibition industry
Although we predominantly work with UK brands for the many world-renowned events based in this country, in recent years we’ve found we’re designing, producing and installing numerous stands for exhibitions being held across Europe.
But what are the most popular European exhibitions? While there are too many to include here, some of the most well-known events include:
ISM Cologne – the world’s leading trade fair for confectionery and snacks, offering innovation and inspiration, endless networking possibilities and, of course, top-class exhibitors! At ISM, 87% of exhibitors are international, and each year they receive 37,000 trade visitors from 148 countries.
Hanover Messe – one of the world’s largest trade fairs. It’s dedicated to all areas of industrial technology and targets a vast range of sectors, including agriculture, transportation, manufacturing and education.
The show hosts more than 600 exhibitors and 210,000 trade visitors over five days. Of these visitors, around 70,000 come from outside Germany, proving this is an exhibition with truly global reach!
In-cosmetics Globals – this event is described as ‘the leading global event for personal care ingredients’. The trade exhibition is the top choice for makeup professionals. More than 800 cosmetic ingredients suppliers exhibit here.
Interzoo – the world’s biggest trade fair for the international pet industry, with over 60 countries presenting pet products and supplies. In 2018, 1,990 exhibitors and 38,656 visitors attended the exhibition. If you’re in the pet industry, this is one of the most important events you could attend.