Getting visitors to engage with your exhibition stand is key for tradeshow success. We’ve put together this list of engaging ideas that you could feature on your next exhibition stand to draw in a crowd.
Introducing a simple quiz about your services or products is a brilliant way to engage your exhibition audience, promoting brand interaction, to draw attention to your stand and contextualise your offer. Quizzes give you the chance to gain measurable results from your exhibition such as increasing social media traffic and generating leads.
Real life Games
Games not only provide a fun and memorable exhibition presence for visitors, they also help exhibitors to promote their brands and capture visitor data. Games can be virtual, physical or a mixture of both. We love creating bespoke game experiences for our customers including, prize wheels and challenges. Or why not hold a building contest allowing people to recreate your products using Lego or other building materials to see who can make the most life like representation or the worst attempt!
Interactive surveys allow you to collect facts, figures and customer feedback and can help you to engage customers quickly and easily. Surveys also give you opportunity to test opinion quickly and to share summaries and results on social media giving you another draw to your stand.
Creating a photo point on your exhibition stand that will invite people to take a picture featuring your stand or branding adds a fun/game element as well as giving your brand more exposure with potential customers who didn’t attend your event. You could even take the pictures for visitors and feature them on your Facebook, Twitter or Instagram stories encouraging visitors to follow you and find their photos.
Using events that are popular around the time of your exhibition such as sporting events- World Cups, Wimbledon, Olympics and linking these to activities on your stand is a good way to drive footfall holding sporting contests is a good way to attract visitors to your exhibition stand.
Using online games accessed on your stand is a good way to encourage visitors to engage with your brand as well as giving you the opportunity to collect contact information. Games can feature a particular service or product that you wish to promote and are another way to build brand awareness at your event.
If you want to talk to us about some of these ideas or if you have any suggestions for engaging exhibition stand games then get in touch!