How do you get the best from your exhibition stand?
Work out your goals
If you want your exhibition stand to perform for you, you need to know what you are trying to achieve, perhaps you are trying to bring awareness to a new product, re-brand an existing product or launch in a new market.
Take your time
The very best exhibition stands, that you can get the most from, are a product of time, planning your event six months out gives the ideal amount of time to perfect the design and create a high-quality finished stand. We understand this isn’t always practical but investing as much time as you are able into your stand, regardless of the time frame to produce it, really makes a difference in creating the most impactful display.
Think about how to use your space
When you have chosen your stand it is worth thinking about how you can use the space allocated, different positions in the event. If your stand is near to the café for example think about adding chairs to allow people to sit with a drink whilst they take in your stand.
Keep it simple
Know your message, an exhibition gives you limited space to get your message across cluttering a stand with overly busy graphics or text means visitors are likely to move onto. Your stand should have a simple message that visitors can understand quickly. If you have a larger stand showing multiple products or brands using zones can help to identify the different offerings and keep things simple!
Learn from previous experience
Think about previous shows and what worked for you as well as what didn’t work so well. Elements of previous stands that can be brought into new designs as well as things that from experience that don’t work on your stand.
Use the right contractor for you
Planning your exhibition is stressful, representing your brand at an event you have a limited time to make an impact. It’s important to choose a contractor that works as part of your team, that you can communicate with effectively. Graphic Mill are ESSA registered, using an ESSA member to create your stand gives the confidence that you are dealing with an experienced company.