Lighting exhibition stands really makes them noticeable and illuminates for visitors as they pass. Lights can also be used to highlight specific areas of your stand drawing attention to products or information.
Lighting to complement
It’s unlikely that you will be able to control the lighting levels at your next exhibition but that doesn’t mean that you should ignore lighting features on your stand. Lighting can and should be used to complement your stand, attract visitors and effectively and attractively convey your brand. Using lighting can help build awareness of your exhibition stand by 30%-50% so it is worth thinking about for your exhibition stand.
Lighting to draw in visitors
Lights can help to automatically draw the eye of visitors to your stand or retail window display, helping to communicate your marketing messages quickly, allowing them to form a good first impression and drawing them to your stand. Humans tend to drift towards light and having a well lit stand will help draw humans to you.
Lighting by design
Good exhibition stand designers are aware of the best lighting practices and will know which surfaces work most effectively with light, how different light sources look when in daylight and how different lights will distribute light and the level of illumination given by various options. Exhibition designers will use your brief to best place lighting based on your requirements.
Lighting for mood
Lighting can be used to create a mood and this is another element that will be taken into account by a good exhibition stand designer. If you would like your stand to have a welcoming and relaxed feel low level and off balance lighting can be used to solidify the mood. Where as brighter and evenly lit, cooler lighting in the space might be more appropriate for showcasing certain products and creating a feeling of a more public space. Considering lighting is vital when considering the atmosphere of your stand. Whatever the mood you wish to capture using the right lighting will make your exhibition stand look more impressive and professional.
Using coloured lighting can also have a big impact on the mood of visitors to your stand. Colour choices should be made carefully taking into consideration the impact of different shades, using blue can add a calming feel to your stand but could also be cold depending on how the light is used.
Lighting for safety
Lighting is a really cost effective way to increase the impact of your stand but you should chose a contractor that can provide you the most environmentally friendly options. Our exhibition stands use LED lights that are more attractive, energy efficient, cost-effective and durable than standard lightbulbs. LED lights use very little power and stay much cooler than other kinds of bulbs. Making LEDs much safer for visitors to your stand as well as being able to position the lighting closer to the stand without causing overheating.
Talk to us about your exhibition stand and lighting today.