Outdoor exhibitions can be a great way to meet customers and gain exposure in the summer even if the weather isn’t on your side. Graphic Mill have worked at some of the biggest outdoor exhibitions, events and festivals including Boardmasters, Big Feastival and Taste of London to name a few. We’ve pulled together a few ideas to make your outdoor exhibition stand really pop.
Take advantage of your backdrop
This outdoor exhibition stand that we built for Jim Beam was used in locations across the country from Cornwall to Scotland. The stand was created to be seen by event goers with high signage and distinctive branding as well as featuring an airstream and a seating area giving visitors the opportunity to recharge.
Bring the inside out
Exhibiting at outdoor events doesn’t mean you have to compromise on your brand identity, our bespoke outdoor exhibition stands. Using elements that you would expect in an indoor setting can give your outdoor exhibition stand the feeling of being indoors, a perfect refuse if the weather isn’t on your side. Using indoor items and high-quality building materials can also help to give your exhibition stand a feeling of luxury and comfort. Our Stand for Horatio’s garden at RHS Chelsea had an indoors outdoors feel and included video streaming. Adding a cover or using a marque to make your stand more resistant to the elements is also a great way to attract visitors at an outdoor event.
Games, Games, Games!
Use the outdoors to your advantage, make your stand into a mini football pitch or introduce a competition using traditional outdoor games like a coconut shy or spin-to-win games to create interest. Of course, digital games can also be ideal on an outdoor exhibition stand iPad and other technology housed correctly can feature whatever the weather!
Make it Social Media Worthy
It is a great idea to have a feature wall or backdrop to your outdoor exhibition stand that gives visitors something to photograph and engage with. Visitors to your outdoor exhibition stand who take pictures are likely to share their experiences on social media bringing greater exposure to your brand not only at the exhibition but also generally on social media.
Giveaways and competitions are also a great way to engage people with your outdoor exhibition stands, offering free hot or cold drinks is especially welcome at an outdoor event, exhibition or festival.
Even if you only have a small space to work with at an outdoor exhibition stand can have a great impact, outdoor space often gives more flexibility to design something that makes an impact in a small space. Working with interesting shapes or gigantic packaging and adding height can make your outdoor stand really strike out.