Exhibitions and trade shows can be stressful, especially when your event is just around the corner and you feel under prepared. There are a number of things you can do to make your experience a little less overwhelming and more successful. The key to a successful exhibition is planning. An exhibition gives you the exciting opportunity to interact with your audience face to face and build lasting relationships in a way digital marketing cannot.
We’ve put together some useful planning tips that will help you to have a stress free and successful event every time.
Chose the right show
No matter your industry there will be loads of exhibitions taking place all over the world for it. It is unlikely that you will attend each and every exhibition so it is worth finding the right one or ones for your brand to attend. Research any shows you are interested in, show website often give a good indication of past events and organisers can help you to establish if an event is the right one for you. Organisers can tell you about attendee demographics, previous exhibitors and other show statistics that can help you decide if theirs is the right show for you to achieve your goals.
Pick your spot
Once you have decided on the show, or shows, that you are going to attend it is time to pick your spot. Prime locations tend to be snapped up quickly so if you want to be in a prime location you need to register at least 6months before the start of the show. Having a space that best suits your needs and budget will have a big impact on the success of your show. If you are able to visit another show at the venue beforehand and get a feel for the space this will help you decide on what space will work best for you and were you should avoid. Although the entrance or the middle of the exhibition hall may seem a good idea your stand can easily be missed in the congestion. Planning in advance can help you find your perfect spot.
Make an impact
So you have picked your space, what are you going to do with it to maximise ROI? A great exhibition stand needs to be a reflection of your brand it should be individual. Interactive elements, giveaways and games can all help to make your stand pop. Check out our post on creating stands with big impact for more ideas on this.
It isn’t just about the day
Putting a lot of effort into show planning is only worth it if you let others know, if you are using the event to meet with key customers let them know you are attending. If you want to meet new customers that might be considering working with you it is a good idea to advertise your attendance share on social media and create a buzz around your attendance. Follow up after the show to ensure you have the maximum ROI.