Top tips for your first trade show or exhibition part 1

Attending
your first trade show can be nerve-wracking, done right your first trade show
should be successful and a launch pad for future endeavours. If you have never
exhibited before it can be hard to know what to expect as well as the pitfalls
to avoid. We’ve put together these top tips to ensure you achieve success. This
week we are looking at pre-show prep and next we will look at the show itself.

Plan

It is
important to plan for your first trade show in advance, research your chosen
exhibition, look for the right exhibition stand contractor, ensure you have
people to man your exhibition stand and that the dates and location of the
exhibition work for you and your business.

Register
Early

Lots of
trade shows offer the chance of early registration, registering early gives you
the advantage of having more time to plan. Another advantage of registering
early for your first trade show or exhibition can often be the potential
discount, many trade shows and exhibitions offer early-bird discounts that mean
you could secure a better booth at the event than if you had waited and had to
pay more.

Set your
budget

Knowing
your budget before you start will help you make key show decisions, what show
to attend, how you will travel, the size of your space at the exhibition and
what kind of exhibition stand you opt for- check out our posts on bespoke
exhibition stands and shell schemes for more ideas on this. Knowing
your budget will also help you to decide how to staff your first exhibition.
Perhaps most importantly knowing your budget will allow you to gauge how
successful your first exhibition has been.

Be
Creative

Your
first exhibition will involve a lot of planning but it should be a fun process
too, creating an exhibition stand that makes an impact. We’ve got lots of
examples here to help you and check out our Pinterest for more
inspiration, we love helping people with exhibition stand design working with
our customers from their first exhibitions and helping brands to grow. If you’d
like to talk about your exhibition stand please get in touch!

Buy
Quality

Your first
exhibition may be the first time your brand has had a physical presence in
front of potential customers and that first impression needs to be right to
encourage them to become customers. Exhibition stands that look poorly fitted,
have badly designed or faded graphics and wrinkled displays give the wrong
impression of the brand using them. Invest in quality exhibition displays and
equipment and you will project an image of professionalism and quality of
service. We offer professional exhibition stand solutions from portable
options to our bespoke stands.

Look at
the attendee list for potential customers

Most
trade shows will be able to provide you with an attendee list prior to the
event, it might be included in the price of your space in the hall or something
that is additional but it can provide you with invaluable information. Knowing
who is attending the show can help you see how you want to spend your time and
efforts attracting your target market. Tailoring your approach to the specific
target market or markets at the show will help you make the most of your first
trade show.

Think
Social

Social
Media is one of the best ways to draw attention to your first trade show. Use
social media to create a buzz around the exhibition from those who are already
interested in your product as well as to aid people in discovering your brand. It
can also be great to run social media competitions that incentivize followers
to visit your stand or share your marketing and expand your audience. All
making your first trade show worth the investment.

Set Goals
to measure success

To
measure your success at your first trade show or exhibition you will need to
set goals otherwise your only measure for success will be how you felt. Goals
such as gaining a specific number of sales or interacting with a specific
number of attendees will give you a measure to judge if you first exhibition
has been a success.

Let’s talk

We’re a friendly bunch and we love to talk. Contact us today for a no-pressure chat - we can talk through your project and give you informed recommendations.
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