Attending your first trade show can be nerve-wracking, done right your first trade show should be successful and a launch pad for future endeavours. If you have never exhibited before it can be hard to know what to expect as well as the pitfalls to avoid. We’ve put together these top tips to ensure you achieve success. This week we are looking at pre-show prep and next we will look at the show itself.
It is important to plan for your first trade show in advance, research your chosen exhibition, look for the right exhibition stand contractor, ensure you have people to man your exhibition stand and that the dates and location of the exhibition work for you and your business.
Lots of trade shows offer the chance of early registration, registering early gives you the advantage of having more time to plan. Another advantage of registering early for your first trade show or exhibition can often be the potential discount, many trade shows and exhibitions offer early-bird discounts that mean you could secure a better booth at the event than if you had waited and had to pay more.
Set your budget
Knowing your budget before you start will help you make key show decisions, what show to attend, how you will travel, the size of your space at the exhibition and what kind of exhibition stand you opt for- check out our posts on bespoke exhibition stands and shell schemes for more ideas on this. Knowing your budget will also help you to decide how to staff your first exhibition. Perhaps most importantly knowing your budget will allow you to gauge how successful your first exhibition has been.
Your first exhibition will involve a lot of planning but it should be a fun process too, creating an exhibition stand that makes an impact. We’ve got lots of examples here to help you and check out our Pinterest for more inspiration, we love helping people with exhibition stand design working with our customers from their first exhibitions and helping brands to grow. If you’d like to talk about your exhibition stand please get in touch!
Your first exhibition may be the first time your brand has had a physical presence in front of potential customers and that first impression needs to be right to encourage them to become customers. Exhibition stands that look poorly fitted, have badly designed or faded graphics and wrinkled displays give the wrong impression of the brand using them. Invest in quality exhibition displays and equipment and you will project an image of professionalism and quality of service. We offer professional exhibition stand solutions from portable options to our bespoke stands.
Look at the attendee list for potential customers
Most trade shows will be able to provide you with an attendee list prior to the event, it might be included in the price of your space in the hall or something that is additional but it can provide you with invaluable information. Knowing who is attending the show can help you see how you want to spend your time and efforts attracting your target market. Tailoring your approach to the specific target market or markets at the show will help you make the most of your first trade show.
Social Media is one of the best ways to draw attention to your first trade show. Use social media to create a buzz around the exhibition from those who are already interested in your product as well as to aid people in discovering your brand. It can also be great to run social media competitions that incentivize followers to visit your stand or share your marketing and expand your audience. All making your first trade show worth the investment.
Set Goals to measure success
To measure your success at your first trade show or exhibition you will need to set goals otherwise your only measure for success will be how you felt. Goals such as gaining a specific number of sales or interacting with a specific number of attendees will give you a measure to judge if you first exhibition has been a success.