Exhibitions and trade shows give you a unique opportunity to make connections face-to-face with a targeted audience of professionals and decision makers within your industry. Shows can give you valuable insight into how customers interact with your products and services, allowing you to meet their individual needs. Although they can be a significant investment, exhibitions bring a multitude of benefits that can increase sales, boost your brand and establish customer loyalty.
Here’s just seven reasons why you should attend your next trade show…
1. Establish or strengthen your brand
Think of your exhibition stand as a window display for your business, aimed directly at your target customers. By creating an exciting visual experience for your visitors, exhibitions give you a unique opportunity to increase awareness of your brand. If you’re a relatively new brand, you’re launching a re-brand, or you’re an existing brand looking to raise awareness, being at the right exhibitions – with the right attention-grabbing display – allows you to make an impact, fast.
2. Meet and connect with potential customers
Exhibitions are the ideal place to meet and connect with prospective customers – those who may not have heard of your brand or aren’t clear on exactly what you do. By having a presence, you can make lasting connections that can lead to new business. Having a really exciting exhibition stand helps to draw in new connections and really engage people with your brand.
3. Strengthen relationships with existing customers
If your existing customers are attending an exhibition, your presence will allow you to strengthen these already-established relationships with them. Having a presence reminds your customers of your brand, so you’ll be front of mind. A lot of meetings with customers now tend to be online or over the phone; having a stand at an exhibition allows you to have valuable face-to-face meetings with these customers, all under one roof.
4. Showcase new products and or services
If you have a new product or service to launch or you’d like to highlight part of your offering, exhibitions can be the ideal place to do this – giving you an opportunity to demo your service or new product first-hand, and giving customers a tangible experience of something new and exciting.
5. Learn what your competitors are doing
Trade shows give you a unique opportunity to see what your competitors are currently up to or what’s upcoming for them. This allows you to keep an eye on what they do well (and what they don’t), giving you inspiration for future ideas.
6. Meet new companies to work with
Attending the right exhibition can not only allow you to expand your own customer base, but also gives you the opportunity to meet some prospective businesses that you’d like to become a customer of, giving your business a chance to grow and expand in one event.
7. Learn about new developments in your industry
Exhibitions also allow you to learn about new developments in your industry, seeing what the latest upcoming products and innovations are and giving you a chance to become involved in exciting new projects.
If you’d like to talk more about the importance of exhibitions, and how we can help with your next event, please contact one of our friendly team today.