Creating exhibition stands with a Big Impact
We love helping our clients create special stands that leave a lasting impact. The ideas below offer some suggestions that will make your stand the star of your next event.
The Walls are alive
If you want to make your brand stand out using something out of the ordinary to construct your stand or make up a key element can really help draw attention.
Elements such as artificial living walls add colour and texture and draw visitors to your stand. Or why not try adding an ‘instagram’ wall encouraging visitors to engage with your stand boost brand awareness.
If you show allows, it can be a great idea to go up rather than out with your exhibition stand. Whilst most stands stick to standard height building your stand to the full height allowed by the event can help visitors to find you and draw the attention of others who
might not yet be aware of your brand.
Adding the right interactive elements to your stand means visitors are more likely to spend more time with you learning more about your brand. Adding technology that allows users to interact with you is an effective way to do this.
Traditional games are another good way to encourage visitors to your stand, allowing visitors to ‘play’ with your brand or products will leave a lasting impression. Consider using social media to allow people to interact with and find you stand and to give you a
clear indication of who has engaged with you at the event.
Think BIG and Play with Scale
Playing with scale is another great way to draw attention, supersizing elements of your stand is a fun way to get your message across. If you are launching a new product or drawing attention to an existing one using supersized packaging can grab attention and
a playful experience to your stand or event.
Being bold with colour can help your stand get noticed in a sea of muted designs. Using exciting design elements means you don’t have to have the biggest stand at a show to make the biggest impact. Bold and exciting colours, used appropriately, can tastefully
draw attention to your exhibition stand.
Size doesn’t matter
Your stand doesn’t have the be the biggest in show to have a real impact, in fact if you stand is too big your message can be lost.
Think about the size of stand that will work best for your
company and brand and use that space to project the right image of you
Make an effort
In a busy event the company that makes the least effort will stand out for all the wrong reasons. Making no effort will reflect badly on your business and send a negative message. Poorly designed stands and bad graphics will make no impact or worse a negative impact on passers by and customers won’t want to do business with a company that doesn’t try.
Know what you are trying to achieve
Your stand should give a clear indication of what you do, giving a glimpse into what your brand is about.
Visitors have a lot to look at and should be able to understand you at a
Think about viewing your stand as someone who doesn’t know what you do,
your stand should allow them to instantly understand what you are offering so
you are able to make a lasting impact on them.
Know your event
Knowing the event you are
attending can really help you make the most impact. Every event is different
and is organised in a different way. The event organiser is a good person to
have on your side. They are happy to discuss what will work best for their
event as well as having experience of what does and doesn’t work.