Continuing with our look at changes to exhibitions in 2020 and beyond we’ve taken a look at outdoor exhibitions and shared some ideas for a successful and socially distanced show.
Outdoor exhibitions can be a great way to meet customers and gain exposure; even if the weather isn’t on your side. Outdoor events are likely to become even more important as we adjust to the impact of Covid 19. We love outdoor events and have worked at some of the biggest outdoor exhibitions, events and festivals including Boardmasters, Big Feastival and Taste of London. If your event season is looking to be a bit more outdoors in the future we’ve pulled together some ideas to really make your space pop!
Look at that view
When your exhibition is outdoors the chances are the setting will be a bit different to your typical exhibition hall, which gives a great opportunity to take advantage of your surroundings and make the most of a great view to attract visitors.
This outdoor exhibition stand that we built for Jim Beam was
used in locations across the country from Cornwall to Scotland. The stand was
created to be seen by event goers with high signage and distinctive branding as
well as featuring an airstream and a seating area giving visitors the
opportunity to recharge
Bring the inside out
Exhibiting at outdoor events doesn’t mean you have to
compromise on your brand identity even if you are used to an indoor setting. Using
elements that you would expect in an indoor setting can give your outdoor
exhibition stand the feeling of being indoors, a perfect refuse if the weather
isn’t on your side.
Using indoor items and high-quality building materials can also help to give your exhibition stand a feeling of luxury and comfort.
Our Stand for Horatio’s garden at RHS Chelsea had an indoors outdoors feel and included video streaming. Adding a cover or using a marque to make your stand more resistant to the elements is also a great way to attract visitors at an outdoor event.
Use the outdoors to your advantage, make your stand into a
mini football pitch (if you have the space) or introduce a competition using traditional outdoor games like a coconut shy or a spin-to-win game to create interest, all of these can be played whilst maintaining social distancing but will give visitors a feeling of community. Create a leader board to encourage visitors back to your stand to see how they are fairing as the show progresses.
Of course, digital games can also be ideal on an outdoor exhibition stand iPad and other
technology, housed correctly, can feature whatever the weather!
It is a great idea to have a feature wall or backdrop to
your outdoor exhibition stand that gives visitors something to photograph and
Visitors to your outdoor exhibition stand who take pictures are
likely to share their experiences on social media bringing greater exposure to
your brand not only at the exhibition but also in general.
Make it competitive
Giveaways and competitions are also a great way to engage
people with your outdoor exhibition stands, offering free hot or cold drinks is
especially welcome at an outdoor event, exhibition or festival.
Even if you only have a small space to work with at an
outdoor exhibition stand can have a great impact, outdoor space often gives
more flexibility to design something that makes an impact in a small space. Working
with interesting shapes or gigantic packaging and adding height can make your
outdoor stand really strike out.