A 100sqm modular exhibition stand that showcased the very latest in gym technology.
Who was the client? How did we come to work with the client?
eGym provide state-of-the-art technology and modern training concepts making workouts fun. Making the gym work for everyone. We had worked with E Gym previously and they decided to work with us for their stand at Elevate.
The stand needed to create impact, making a statement, that eGym is growing and has the most innovative products on the fitness market. The exhibition stand also needed to allow for product demonstrations, allowing visitors to try the fitness equipment for themselves. The stand needed to lead visitors on a journey and bring awareness as well as creating a buzz around eGym. The stand was the biggest eGym had ever had, it needed to impress.
eGym provided a clear brief for the stand in advance and worked with us over three months to ensure every last detail was considered to create the finest quality exhibition stand.
The eGym stand was designed by our in-house designer Richard along with the rest of the Graphic Mill team and the team at eGym, who came up with the initial concepts and worked with us to create the final exhibition.
The stand needed to show the fully connected gym solution showcasing key products for eGym as well as being able to engage visitors with the strength challenge allowing enough space for visitors to crowd around. The exhibition stand needed to create a walkthrough for visitors, it was important that visitors didn’t just see one area of the stand and leave so the stand was enclosed.
We provided eGym with our initial concept and worked with them to design the stand providing 3D visuals and working drawings of the scheme. Working with eGym over several months allowed us to tweak the design to achieve the desired impact with the exhibition.
We took the design from the initial concept through 4 phases to the final design. From here the design had a few final tweaks to achieve the desired impact. The time allowed in planning enabled the stand to go through all the necessary tweaks to become something that everyone was proud of.
Graphic mill project managed the stand from the initial concept to delivery, with eGym organising Internet and Electrics for the stand.
The exhibition stand needed to be as reusable as possible and take into account recyclability. With this in mind graphics were printed on material and filled to our aluminium frames.
Given the size of the stand a walkthrough was created that allowed visitors to go on a journey and see the whole stand rather than just one small area. As a show sponsor the stand needed to give maximum impact which it did.
eGym were pleased with the delivered stand and mentioned visitors to the exhibition commending them on the best stand at the show.
Graphic Mill supported eGym as our stand builder for Elevate 2019. The exhibition took place at London ExCel in May 2019. Our stand size was roughly 100m². Graphic Mill’s dedication to deliver a great customer service was outstanding. Whenever we had a question, Simon and his team replied quickly and answered everything to our utmost satisfaction. Additionally, they showed a clear customer focus and did not hesitate to go the extra mile to fulfil our needs proactively. The result spoke for itself; team members, partners and customers loved our stand and everyone had a great event. Thank you to Graphic Mill for a great collaboration!Stefan- eGym