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Lunch! Show Stand Recap 2021

Lunch Show Recap Blog

One of our favourite shows of the year, Lunch! Show 2021 proved to be as busy and as vibrant as ever. With plenty of delicious new food and drink products on the market, Lunch! is the must attend event for anyone in the food-to-go sector.

We work with a variety of brands to design and create their stands for Lunch!, from ambitious new start-ups to established and well-known companies. Here’s a recap of some of the projects we helped to deliver at the show.


Proper Exhibition Lunch

Proper Stand

We’ve been working with Proper for many years now and we love their fresh design and unique style. Collaborating with the Proper team, we created this attention-grabbing stand to draw in show visitors, using the brand’s vibrant colours and punchy branding. Featuring a 4 metre tall column, a layered display wall, and plenty of giveaways on the sampling counters, the stand proved popular with the crowds.


Gutsy Captain Exhibition Lunch

The GUTsy Captain Company Stand

We have also had the pleasure of working with The GUTsy Captain Company, alongside with Red Star Brands, in many exhibitions, helping to promote their range of natural fermented drinks. This year, to promote the nautical theme central to their branding, we designed a magnificent boat counter unit for their stand. As well as “wooden” printed and branded graphics, it also included a shaped ship’s hull, tension fabric graphics featuring a ship’s sail and a life-size captain cut-out standee. All combined, the stand was something to remember and drew in the show visitors.


Gimber Exhibition Lunch 03

Gimber Stand

A newcomer to exhibiting, upcoming drinks brand Gimber have had an excellent exhibition season, concluding with Taste of London Festive next week. To showcase their exciting new alcohol-free ginger concentrate at Lunch!, we designed their stand to push their branding and display as much of their product as possible. We created a geometric display unit brimming with Gimber bottles and plenty of counter units for sampling. Illumination was important and we incorporated tall spotlight totems to help the stand pop.


lunch! show stands

5th Season Stand

It was fabulous to work with 5th Season on their exhibitions this year, with their punchy branding and playful elements contributing to fun and exciting event spaces. Their stand at Lunch! was jam-packed with interesting features, including a custom-made plinko for the chance to win different prizes, a wooden canopy with suspended snacks and stand-off 3D fruit lining the walls. The combination of colourful graphics and interactive experiences helped make the stand a success.


lunch! show stands

Sparkling Ice + Caffeine / Master of Mixes Stand

Another new client to Graphic Mill, it was a joy to work with Sparkling Ice, alongside with Red Star Brands, on their stand at Lunch!. The space was shared with partner brand Master of Mixes, both of which featured large and impactful backwall graphics, and sampling counters with storage space. The Sparkling Ice zone also had large canopies with bright down lighting, branded product fridges and a comfortable meeting area. The team were really happy with their stand, praising it as “flawlessly executed”.


lunch! show stands

Rude Health Stand

A seasoned veteran of Lunch! Show, we assisted Rude Health with their stand again this year. With a tried-and-tested design, the stand featured a branded box suspended in the hall ceiling, colourful and vibrant graphics and a coffee-making bar counter with illuminated logo. The high-level rigged box provided visibility for the brand across the hall, and the coffee bar was a big hit with show visitors.


lunch! show stands


That wraps up our recap of the Lunch! Show at ExCel London for 2021, one of the best exhibition shows for the food-to-go sectors. If you’re thinking of exhibiting at Lunch! 2022, we’d love to work with you. Get in touch today to get the ball rolling with a free design consultation.

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