When designing a truly outstanding exhibition stand, the most important component is undoubted the graphics…
We create exciting exhibition stand designs that spark excitement and bring people together
A multidisciplinary design, print and fabrication company delivering high exhibition stand designs for the Smart Retail Tech event. We offer specialist manufacturing for custom builds and installations, combining print with custom fabrication to create projects that stand out.
Graphic Mill balance creativity with meticulous organisation and attention to detail to deliver your project and help you stand out in a powerful and engaging way.
Our aim is simple, to deliver exciting events that make an impact and connect people.
Smart Retail Tech Exhibition
📅 2-3 March 2022
📍 Excel, London
Designed to bring you all of the innovators revolutionising the UK retail industry, Smart Retail Tech facilitates the opportunity for businesses to create the perfect customer journey, making both online and in store shopping more personal, tailored and engaging than ever before.
You’ll find us at these upcoming shows:
🍬 ISM Show – 29 Jan – 2 Feb Now booking
“What I really love about working with Graphic Mill is their can-do attitude. Whatever I throw at them, whatever crazy ideas I have, they never say no.”
Sai Cook, Emerald Works – Learning Technologies 2020
The focus for every show exhibitor is drawing in the crowds and flaunting the brand. To ensure your stand is a success, there are several points that we keep in mind during the planning stage.
1. Having a clear focus of what your stand needs to achieve will make the design process run much smoother. Whether launching a new brand or showcasing your product offering, there are lots of reasons to exhibit. Knowing your expected outcomes allow us to create a space tailored to your purpose.
2. Keeping your branding consistent across the stand is a must, and the best stands are an extension of the brand ethos and culture. Everything from seating style through to screen content should reflect the brand where possible.
3. Considering what stand elements you require. There are lots of different elements to consider, including storage, lighting, work surfaces, meeting spaces, and digital and physical content. For smaller stand sizes, our designers can work clever solutions in, and for larger stands, we focus on creating a clear visitor flow.
1. Brief Consultation
We’ll get started with a short consultation over the phone or Zoom where we’ll discuss your goals for the exhibition, past experiences and brand ambitions.
This is also a great opportunity to discuss the best way to get the maximum value from your budget.
2. Virtual Exhibition Stand Design
We’ll get to work on your design and present you with a virtual stand design draft for your review.
We start by defining the layout and visitor flow to make the most of the space. We’ll fill in the branding using any images provided and from your website to aid the visual process.
At this stage, we will provide a full quote for the project.
3. Feedback and Revised Designs
Once you’ve reviewed your design, there will always be tweaks and changes to be made – there can be a few rounds of designs to get the stand looking perfect.
4. Revise Branding
Once you’re happy with the layout and style of the stand, we’ll refine the branding and messaging. For this, we either use your own in house/freelance designers or you can use our team to prepare the artwork.
5. Final Designs
With the final branding, we’ll create a set of stand visuals that will give a real impression of your stand. We can make final tweaks to the furniture layout and layout to make sure you’re 100% happy with how your stand will look.
When booking your stand at the exhibition show, you’ll be given the choice of either a Space Only or Shell Scheme stand. It’s important to understand what you get with each option and pick the stand space that is most suitable to your needs.
Shell Scheme Stands
When you purchase a Shell Scheme space, you’re generally provided with a base structure, carpet and fascia card. The space will be neighboured with other brands in the show, and you can often choose to go near brands similar to your own. The layout inside the space is up to you, within the confines of the structure. Walls are usually clad with full height graphics, and counters or displays can be incorporated to extend the stand’s functionality. When used to their full capacity, Shell Scheme stands can look fantastic.
Space Only Stands
Conversely with a Space Only stand, you don’t get any structure, rather an open canvas to design any stand experience you wish. The space is usually in a more prominent position in the show, and can be an island stand, or neighboured with one or two other show exhibitors. With a Space Only stand you get the flexibility to create a space that is tailored to your requirements, with design options available for all budgets.
To work out which type of stand is more suitable for you, you should consider your aims for the show. If you’re looking to create a tailored, distinctive brand experience with no distractions from adjoining stands, then a Space Only stand is for you. If you’re looking for a space that packs punch for a more modest budget, providing creativity within a standardised framework, then Shell Schemes are what you need.
At Graphic Mill, we create exhibition stands that look fantastic and are built to a high standard. We provide an expert service that runs smoothly throughout your project.
We design all of our projects with sustainability and reusability in mind, which is not only better for the environment, but also brings down your costs for future shows. The modular nature of our designs enables stands to be easily adapted to fit different size spaces.
We have 3 packages to help give you an idea of how to budget for your stand.
An eye-catching stand, perfect for making an impact on a modest budget.
Perfect for shell scheme stand spaces. These portable display solutions are quick and easy to install.
Our most popular package, these stands are built using our modular framework and allow much more creative freedom.
Perfect for space-only or shell scheme stand spaces. Our service includes hire of structure, AV, lighting, flooring, furniture and installation.
The next level stand – these stands include extra interactive elements and more complex structures.
Perfect for space-only stand spaces. Our service includes hire of structure, AV, lighting, flooring, furniture and installation.
In order to deliver the perfect exhibition stand, we always recommend starting the process as early as possible. The longer you have to refine a design, the better it will be. We can cater to most timescales without compromising our high level of quality, but we generally work to a 3 month schedule, broken down like so:
Draft Designs. At this stage, we have our initial design consultation with you to find out what you’re looking to achieve at the show, and understand your budget and stand requirements. We create a virtual stand design for you to review, coupled with a full quotation for the project.
Design Development. We then take your feedback on board and work to develop your stand to perfection. Any branding and artworking is worked on and applied to the 3D visuals, giving you a close representation of the final stand.
Once you’ve signed off your final design pack, we begin the construction of your stand, printing the graphics and crafting the custom elements. We pre-build your stand in our facility to ensure a smooth running on the show day with no surprises.
Once the pre-build is complete and you’re happy with the stand, our logistics team work closely with our installers, providing transportation and build at the show.
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