Graphic Mill Case Study by Hitachi

We’re thrilled to have received a case study from Carolyn Robins, Marketing Executive at Hitachi, highlighting some of the event solutions we’ve provided over the last year. It’s been a pleasure to work with the team on their exhibition projects, and you can read more about the Hitachi stand at Railtex / Infrarail here. In the meantime, here’s the case study!

Written by Carolyn Robins, Marketing Executive at Hitachi Control Systems Europe Ltd

Hitachi exhibition trade show stand at Railex


Hitachi Information Control Systems Europe Ltd are a leading provider of software solutions for rail signalling and operations with offices in Wiltshire, Plymouth and Derby.

Working exclusively in rail, the company develop safety and training support solutions and market to a small niche sector of the industry.


To support the business growth and the emergence from lockdown, the company wanted to focus more on their visibility with external stakeholders, and their marketing strategy was developed to include a strong campaign of engagement and included face-to-face events, shows and seminars.

Hitachi exhibition stand at Railex. Photo of the whole stand


Having worked with Graphic Mill previously, and keen to again work with an independent company local to the Wiltshire head office, Denise Watkins, Head of Sales and Carolyn Robins, Marketing Executive, visited the Graphic Mill offices to discuss their marketing strategy and what tools were available to them and how this would best work with the brand and marketplace.


Following on from initial discussions, Graphic Mill came up with solution options and designs to ensure Hitachi had solutions for different levels of collaboration.

For smaller shows and events, a pop-up stand was proposed, and a design agreed. The graphics for the stand can be updated and more than one option can be supplied. The stand came with clear instructions and a manual and was easily erected within 15 minutes and take down was half the time! This enabled the show staff to easily set up and be ready for events without delay. The design of the stand was a wave formation meaning the structure could fit into varying spaces and not be limited to set dimensions or space.

For the annual Railtex show (being the largest UK rail event), a custom-made stand was required. Graphic Mill’s design team came up with several options and following further discussions with the Hitachi Team a final design was agreed with the stand split into zones to allow for 2 demonstration areas, storage and a seating area which was open and user friendly. The graphics were adapted from brand imagery and bold colours used to segment the zones.


“The solutions Dan and the Graphic Mill team came up with were a perfect fit for our requirements. We were blown away by the level of detail, professionalism, and adaptability the team showed” said Denise Watkins, Head of Sales at Hitachi. “The final build at Railtex can be stressful but Dan and his team of fitters took it in their stride!  Nothing was too much trouble, and the ideas for final tweaks to make it work where actioned with ease and enthusiasm”.

The Hitachi team have now engaged Graphic Mill to develop banner solutions to complete the display element of their marketing strategy.