Round Up – IFE 2024 at ExCel London🥤

IFE, International Food & Drink Event at ExCeL London is a one of our favourite shows of the exhibition year and for our clients. We were proud to design, build and install some really exciting stands this year!

Working with brands from all over the world and promoting everything from sriracha sauce to vegan treats was a fantastic experience. The feedback our stands got was immense and already have us looking forward to next year!

If you don’t already know, IFE is one of the top shows for discovering what’s new and exciting in the food & drink industry. It’s also a fantastic opportunity to get products into the hands of buyers from across the retail, wholesale and hospitality sectors.

With this in mind, the stands that Graphic Mill produces play a huge role in helping to grow our client’s brand presence, allowing them to make game-changing relationships along the way.

ASCO Foods

Mogu Mogu IFE 2024 Freez Bar
Mogu Mogu IFE 2024 Exhibition Stand Back Wall

ASCO booked two stands with Graphic Mill at IFE. The first promoted three of their drink brands in Mogu Mogu, Freez and Milkis. A 4m tower structure centred around three large sampling counters featuring under-counter illuminations. The tower allowed us to fix illuminated oversized product graphics and a screen for rolling footage. Behind the tower, a wooden canopy with hanging lighting made for a semi-private and cosy space for meetings to take place, whilst illuminated shelving displayed their products on the back wall.

Mogu Mogu IFE 2024 Exhibition Stand Giant Bottle
Mogu Mogu IFE 2024 MILIKIS Bar

The second of the ASCO stands focused more on their food products. Cooking stations allowed passers-by to sample the food whilst large recessed and illuminated shelving on the back wall displayed their range in full. Underneath an illuminated logo, seating areas saw the ASCO staff connect with potential clients.

ASCO Foods IFE 2024 Exhibition Stand
ASCO Foods IFE 2024 Exhibition Stand Shelving

Moi by Madamoiselle Desserts

A simple but hugely successful shell scheme for Mademoiselle Desserts and their beignets brand, Moi, saw queues of hungry customers lining up to try their delicious offerings. Our tension fabric graphics complimented their strong branding, and along with an illuminated counter, succeeded in drawing a crowd!

Moi IFE 2024 Counter
Moi IFE 2024 Busy Stand

La Vie

Graphic Mill favourites, La Vie, continue to turn heads with their vegan bacon. We built this fun and eye-catching stand two years ago and have installed it at multiple shows since. It’s a great example of how a bespoke stand can return its investment many times over. To further increase their brand presence at IFE, an internally illuminated lightbox hung from the ceiling to attract visitors from all corners of the hall.


Flying Goose

Flying Goose have a busy exhibiting schedule for 2024, and Graphic Mill couldn’t be more excited to be supporting them with it! At IFE, we installed their modular exhibition stand which features bespoke counters and product displays, along with fun oversized bottle standees, all draped in their trademark red.

Flying Goose IFE 2024 Exhibition Stand
Flying Goose IFE 2024 Tierd Shelf

Juno Bamboo Water

Juno made a splash at IFE with the launch of their new Passion Fruit flavour! We were thrilled to create their eye-catching shell scheme with high-quality, seamless printed graphics. This cost-effective and reusable solution is a great way to make your brand stand out – just look at how Juno’s vibrant graphics pop!

Juno Bamboo IFE 2024 Guillaume
Juno Bamboo IFE 2024 Exhibition Stand

Closing Thoughts for IFE

Hopefully, this article demonstrates the wide range of stand designs and builds Graphic Mill produces. Whether exhibiting in a shell scheme or space-only stand, at a one-off or string of shows.

Why not book a call to see how Graphic Mill can help you with your next project!

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