Presenting Gimber’s new product on a stylish and fresh new stand.
The challenge
To create a brand-orientated space that promoted Gimber’s fiery new product at Lunch! Show ExCel, and be reconfigured for many other shows.
The result
A fresh and bright stand with plenty of branding, sampling opportunities, and that encouraged show visitors on the space.
We’ve been working with Gimber throughout their event schedule this year but Lunch! Show ExCel in London was definitely the highlight of the season. To showcase their exciting new alcohol-free ginger concentrate, we created an exciting stand to display as much of their product as possible.
With a huge back wall and matching sampling counters, we aimed to ensure the branding was consistent and refreshing, and pushed the product hard. We incorporated a geometric display unit full to the brim with Gimber bottles which were illuminated by tall spotlight totems at the front to help the stand pop.
The stand had plenty of storage with lockable cupboards at the back for staff belongings and counters at the front for product and giveaways. Gimber also requires fridges to keep the samples cold, and a freezer unit for ice. These were hidden away underneath the counter but still easily accessible to staff.
The stand had plenty of storage with lockable cupboards at the back for staff belongings and counters at the front for product and giveaways. Gimber also requires fridges to keep the samples cold, and a freezer unit for ice. These were hidden away underneath the counter but still easily accessible to staff.
At the rear of the stand, a screen played a Gimber video advert on loop to give more context to the product, providing another point of interest for visitors. Nice flourishes, such as flowers, rounded the stand off and also pushed the senses with a floral scent.
We designed the stand in 3D CAD software, giving us the ability to generate technical drawings and realistic visuals of the exhibition stand. Our design team ensure all graphics are printed to the best specification and look perfect for the show.
We pre-built the stand in our facility to ensure the high levels of quality and reassurance that we expect, and the final stand was delivered and installed at Lunch! Show ExCel successfully. The Gimber team have been really happy with their stand, and have used it at Low2NoBev and Taste of London. We look forward to exhibiting with them again next year.
