Custom modular and reusable exhibition stands are a fantastic way to bring down the costs of exhibiting at trade and event shows, as well as being incredibly environmentally responsible. The experts at Graphic Mill have put together their top modular exhibition stand ideas for designing your space with reusability in mind in 2024.
1. Aluvision Frameworks
At Graphic Mill, we have an easy solution for reusable exhibition stands. We stock a range of modular Aluvision frameworks for rental that look great, provide a strong and sturdy structure, and can be reconfigured to almost any stand size and layout.
Using environmentally friendly aluminium frames for your stand walls and clever planning in the design stage, means graphics can be reused and adjusted into different-sized spaces. It’s then simply a case of placing your other stand elements around the space.
Our designers excel in creating durable display solutions that look great and ensure they last show after show. One of our top exhibition stand ideas to increase the lifespan of your kit is to consider how it’s being protected during transit to and from the event. We ensure that all of our equipment is wrapped carefully or has a flight case or protective box before we load it for an exhibition.
2. Impactful Lighting
We’ve made many observations over the years on how to make a strong visual impact with a reusable exhibition stand. Spaces that are meticulously planned and designed are often the ones that get the most attention. The way a stand looks is undoubtedly one of the most important aspects of exhibiting.
We notice the best stands have a hero display feature that is the central focal point of the stand. This could be a huge lightbox logo or a beautiful handcrafted counter. By having one particular element that looks fantastic, you create a talking point that sticks in the mind of a visitor long after the event has finished. Often, our clients will reuse these elements in their offices and for future retail activations or roadshows.
There are lots of ways to create a visually outstanding space, but one of the most important has to be lighting. Most show halls can be quite dark and by illuminating your stand, you draw attention to your branding and all of your display elements. We use a combination of elegant downlights for the walls and floodlights for the floor layout to create a bright and punchy space.
3. Reusable Exhibition Display Elements
The most common display elements used on exhibition stands are counters, podiums and bar tables. These are all tried and tested furnishings that are useful as meeting spaces, for storage and demonstrating or sampling products. Digital screens with looping audio and visual or tablet input are also a common feature that provides constant interaction.
If you want to push your stand to the next level, there are lots of options to consider to draw in show visitors. To create a buzz on your stand, you might consider including a prize spinner wheel or some form of game to break the ice. Having space allocated for meetings is important, and we’re seeing a trend towards the informal, with sofas and coffee tables. Using soft furnishing creates a comfortable space that helps to keep the conversation rolling.
We’re seeing a lot of wooden-clad walling trending in our current designs. One of our best exhibition stand ideas is to use tension fabric graphics, printed with a realistic wood texture. Using this approach reduces logistical and manufacturing costs, as well as having a lower environmental impact.
4. Digitally Interactive Exhibition Displays
Adding screens to an exhibition stand is a must in 2024. They are useful in so many ways, such as looping video content, presentations, and interactive surveys. Screens and tablets can provide an easy and inexpensive way to engage visitors in the space and collect valuable data. They are essential for software demonstrations and often, the larger the screen, the better.
Rather than bringing stacks of handouts, you may want to consider creating a QR code on your stand or product catalogues on iPads. These provide a more environmentally friendly way to present your literature and lower your costs on giveaway stock and logistics.
5. Practical Storage for Reusable Modular Exhibition Stands
A key part of the planning process is what happens to the stand after the exhibition show. Your reusable elements such as counters and custom furniture can be stored at our secure facility for a monthly fee or taken away and used at your office or stored in your warehouse.
If you plan on using the equipment at multiple shows, leaving it with us to store makes a lot of sense, as we provide logistic services to and from future events that you’re attending. As part of our storage service, we ensure that the event furniture is kept in tip-top shape, and we fix any reasonable blemishes after the show.
Key Takeaways
To recap, here are the key takeaways from our best reusable exhibition stand ideas:
- Creating a custom modular exhibition stand that can be reconfigured for future shows will save on your budget and is an environmentally responsible way to exhibit.
- Make a strong visual impact with hero display features and a smart use of lighting.
- Base your stand furniture on what you require. Do you need a sit-down meeting space, or will a counter meet your needs?
- Wrapping your furniture or using cases will prevent damage during transport and increase the lifespan of your kit.
We hope that this article has provided some insight into creating an outstanding reusable exhibition stand! For more exhibition stand ideas and further information, check out our showcase, or get in touch for a free stand consultation.
