A bright and colourful trade stand with an emphasis on making meaningful connections through open meeting spaces, a welcoming coffee bar, and clear messaging.
The challenge
To design and install an inviting exhibition stand that provided plenty of space to chat with show delegates whilst showcasing the colorful Cushon branding.
The result
One of the most eye-catching stands at the show with a ceiling-suspending branding box, colourful backwall graphics, and a looping video screen.
Cushon are a customer first financial institution that aims to provide a better financial future worth saving for. As a first time exhibitor at Employee Benefits Live, the team wanted to showcase their range of workplace products and highlight the great user experience of their app.
We designed the layout of the stand to be open and inviting, with standing tables for relaxed meetings and a coffee bar to keep visitors engaged. The 3 metre tall walls with large punchy graphics provided a colourful backdrop with plenty of space for messaging.
“The team at Graphic Mill made the process of preparing and planning our stand a seamless experience. They were communicative, reliable and professional at every stage, executing a great stand that really stood out from the rest.“
“Would highly recommend their services!”
Claudia, Cushon
A branding box was suspended high in the ceiling above the stand which could be seen throughout the show, making the Cushon stand easy to find. The punchy pink colour of the box caught the eye against the dark ceiling and signified the stand as one of the best at the show.
A manned coffee bar was included on the stand with a custom built counter. This meant that the Cushon sales team could stay concentrated on their visitors whilst still being able to provide drinks. The counter had plenty of storage to keep the stand looking tidy.
Behind the coffee bar, a large 70” screen presented a looping video displaying engaging marketing content. A lockable storage room at the back of the stand provided space to put away belongings and giveaways. Raised flooring featured a custom wood-effect floor covering and finished with ramped stainless edging for enhanced accessibility.
The stand structure was built using our range of environmentally responsible aluminium framework. These modular frames are strong, sturdy and easily reconfigurable, allowing for quick layout changes during the design process.
Our design team created a 3D model of the stand which enabled us to communicate how the space would come together. Through this, we could make changes quickly and generate realistic visualisations of the stand. We provided artworking templates for all the branded components in the space, allowing the Cushon design team to mould the space into their own.
Our project management team submitted stand plans and risk assessment method statements as required by the show organisers, keeping everything as easy as possible for the Cushon team. Once the final design was signed off, the stand was pre-built in our facility to ensure a smooth running on the build day.
The stand was installed in ExCel in London successfully, with our installation team delivering to their usual high standard. Cushon were delighted with their Employee Benefits Live exhibition stand, and we look forward to working with the team again!
